Alternatively, you can also use it to promote your latest products and/or campaigns. Make the most of this space to showcase your brand personality and visual identity. Your profile image shouldn’t be smaller than 300 pixels by 300 pixels.Īs for your cover image, LinkedIn gives you some room for creativity as long as you maintain the minimum size specification of 1192 pixels by 220 pixels. Make sure you resize it to fit the LinkedIn image specifications so there aren’t any distortions. You don’t necessarily have to create a new profile image just for LinkedIn as you can always use your company logo. Even if you can’t tell which page is more relevant to your search based on the page name alone, the profile image should be able to give you some idea.
If you scroll a bit further down, you can see 2 pages for Penguin – one for Penguin Random House, the multinational conglomerate, and one for Penguin Publishing Group, a subsidiary. This will open up the option to “visit more LinkedIn products.”
#OPEN LINKEDIN BUSINESS PAGE HOW TO#
Here are the detailed steps on how to create a company profile on LinkedIn: Step 1Ĭlick on the “Work” button at the top right-hand corner of your homepage. Once you’ve confirmed there isn’t an existing page for your business, you can start with the process of creating one. Choose a uniform resource locator (URL) that’s unique to your business and not already in use by another page.All you need to do is claim it to gain admin access and start optimizing the page. In some cases, LinkedIn already may have created a Listing Page for your organization.If there’s one already, you need to get administrative access to that page instead of creating a new one from scratch. Confirm whether there’s any existing LinkedIn page for your organization.
Before you start, make sure you’ve nailed down the basics so you have no difficulty creating your LinkedIn company profile.Ĭonsider these LinkedIn company page best practices:
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